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When naming your business, consider using your initials to avoid plastering your name everywhere. Your initials will provide more of a cushion IF you were to ever need to endure a figurative blow/slip. In addition to the use of initials in the naming, adding a business specifier to proceed it such as: Enterprises, Management, Consulting, Ventures. The business specifier will let others know from the onset that this company/entity is looking to navigate and thrive on its journey.